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Circulation

The Bobit Fleet Group Covers Every Tier of the Fleet Market

 

PRINT PUBLICATION

                                      MARKET REACH   

NUMBER OF VEHICLES** PRINT CIRCULATION* DEMOGRAPHICS**
Automotive Fleet

20,001 print

11,119 digital

18,739 AF enews subs

18,169 Fleet Safety enews subs

1,660 Global Fleet Mgmt enews subs

88,769 users

165,501 total pageviews

Cars:   2,588,330
Trucks: 3,813,390
Total :  6,401,720

20,001 Serving all fleets in all segments operating 15+ vehicles. Since 1961, considered the “Bible” for this medium- to large-size fleet market.
Business Fleet

40,009 print

5,633 digital

5,864 BF enews subs

11,628 user

19,578 total pageviews

Cars: 60,722
Trucks: 381,503
Total: 442,225
 40,009 Covers universe of 10-50 vehicle fleets in the commercial sector. Predominantly sold, serviced, and financed by factory dealers and regional independent lessors.
Fleet Financials

15,567 print

6,462 digital

5,126 FF enews subs

6,643 users

12,572 total pageviews

Cars: 728,500
Trucks: 1,950,000
Total: 2,678,500
 15,567 Designed exclusively for all large (200+) commercial fleets. Circulation includes professional fleet managers and executive corporate management.

Green Fleet

 


16,014 GRN enews subs

6,059 web visits

11,259 total pageviews

Cars: 507,550
Truck: 1,033,247
Total: 1,540,797
  Serving all commercial, utility, and government fleets operating 10 or more vehicles. Circulation includes fleet managers & executives, with a focus on green issues in fleet management.
Government Fleet

18,056 print

11,882 digital

15,709 GF enews subs

45,324 users

91,488 total pageviews

Cars: 1,493,304
Trucks: 4,032,310
Total: 5,525,614
 18,056 Providing cutting edge information to government fleet decision-makers at the federal, state and local levels throughout the U.S. market.
Work Truck

29,999 print

21,941 digital

25,516 WT enews subs

8,564 Utility Fleet enews subs

22,700 Medium Duty enews subs

53,374 users

96,013 pageviews

Cars: 444,670

Trucks: 1,066,166

Total: 1,510,836

 29,999 Serving the needs of light- and medium-duty truck, van and SUV fleet managers in commercial, delivery, service, vocational, utility, telecom, and public sector fleets.



Sources:

*    June 2016 BPA Publisher's Statement

**  Bobit Research Department (Trucks includes trucks, vans, and SUVs)

*** All web stats are Publisher's Own Data/2016

Updated: 1/11/17