When creating a web banner ad, it's important to look at it from the perspective of the user. Our web team has put together these simple guidelines for optimizing your advertising for online users.
- KEEP THE FILE SIZE TO A MINIMUM
Smaller files load faster, increasing the chance your adis seen, rather than bounced away from.
- WRITE CONCISELY
Use of graphical elements in web ads is good, however, it's the copy that triggers people to find out more about your product. For a good copy: KEEP IT SHORT. KEEP IT SIMPLE.
You want visitors to look at your ad, get interested, and click on it, then find out more info about your product on your Web site (preferably on a relevant landing page on your site).
Don’t try to fit all the benefits of your product into that small space.
- USE A CALL-TO-ACTION
By using a Call-to-Action graphic or text you make it very clear to the visitor what you want them to do.
For example: For More Information; Download Info Now; Click Here to Purchase
- ANIMATED GIFs
Avoid using photos and photo-like images on animated GIFs. Because of how GIFs work, the photos won’t look as nice and it will just make the file size too big. You will most likely be limited to having just one or two frames for the banner given the file size limits.
- FLASH ADS
If you want to use photos in your ad (for websites only; not on e-newsletters), consider creating it in Flash, a format used for creating animation or action in your ad. Flash is optimizal for creating animation witthin a limited file size.
- LINK TO CAMPAIGN SPECIFIC LANDING PAGE
When people click on the banner, they should be presented with the relevant campaign or information immediately. They do not want to go to your homepage and be forced to hunt for the information that may exist on another page of your site.
Read our Guide to Online Advertising here.